Question 1

What is AEO and GEO for trade businesses?

Accepted Answer

AEO (Answer Engine Optimization) structures your website so customers using Siri, Alexa, or Google Assistant can find you when voice-searching. GEO (Generative Engine Optimization) ensures AI tools like ChatGPT, Gemini, and Perplexity recommend your trade company when local users ask for recommended landscapers, builders, gardeners, or cleaners in your area.

Question 2

How do you generate local leads for UK trades?

Accepted Answer

We build a lightning-fast, high-converting website optimized for local UK search intent. By pairing traditional Local SEO (Google Map Pack optimization) with voice search (AEO) and AI search visibility (GEO), we target high-intent local homeowners who are actively looking to hire contractors, driving phone calls and quote requests directly to you.

Question 3

Is Checkatrade better than running my own SEO?

Accepted Answer

It can certainly help to list on Checkatrade and similar directories to gain initial traction, and you can work entirely without them, though establishing your own presence will take longer. However, directories pit you against local competitors in a race to the bottom on price. Building your own SEO creates a valuable digital asset that brings in exclusive leads with no lead fees.

Question 4

How long does it take for a trade website to rank?

Accepted Answer

Typically, comprehensive organic SEO takes 3 to 6 months to mature. However, while local Maps visibility improvements and early enquiries can appear within the first 30 to 60 days of deployment, you will generally see much better, more consistent results after 90 days once your site builds search engine trust.

Question 5

Is the first 90 days really free of SEO, AEO & GEO?

Accepted Answer

Yes. Under our launch promotion, we design and build your custom website for free and run your complete local search, voice search, and AI recommendation campaigns for 90 days at zero cost. After 90 days, it is a transparent, flat £750 a month to maintain your rankings and lead generation. There are no contracts, no commissions on leads, and you can cancel anytime. If you choose to leave, you keep your domain name and Google Business Profile. Website code ownership transfers after 365 days of retainer or upon settling the remaining days' buyout fee (365 days minus active completed days).

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