Local SEO & Google Business Profile
The Map Pack is where local trade leads come from. We put you there.
What is the Google Map Pack?
The Map Pack is the block of 3 local business results at the top of Google when someone searches for a local trade. These 3 results capture the majority of clicks — not the organic results below them. Ranking here is the difference between your phone ringing and your competitor's phone ringing.
What we do
- Google Business Profile setup and verification
- Category, service, and attribute optimisation
- NAP (Name, Address, Phone) consistency audit
- Directory building — Yell, Bing Places, Apple Maps, Checkatrade where relevant
- Local keyword targeting for your specific trade and location
- Review strategy — how to generate genuine reviews consistently
- Ongoing Map Pack position monitoring
Directory building & citations
A citation is any online mention of your business name, address, and phone number. Consistent citations across directories are a key local ranking signal — and they also feed the entity data AI tools use to verify your business. We build and audit your citations so Google has clean, trustworthy data about who you are and where you operate.
Related services: SEO for Trades, AI Visibility (GEO)